Introduces systemwide Fall Fun Fares beginning on September 3, the lowest Fun Fare being $19 and the highest being $79.00. Fares start at only $19 each way between LAX and PHX $39 LAX-ABQ and LAX-LAS $49 LAX and AMA, AUS, LBB, and MAF $79 BNA, MCI, MDW, OKC, STL, and TUL. Introduces Fall Fun Fares in LAX beginning September 3. Southwest goes systemwide with Fun Fares with fares as low as $19 each way (based on roundtrip). Fares start at only $29 each way between BNA and HOU $59 between BNA and AUS, CRP, MSY, HRL, MCI, OKC, and TUL. Introduces "Fun Fares" in BNA, beginning May 11. Introduces new "Fun Fares" between MCI and MDW, OKC, and TUL for $29 (one way) and to ABQ for $49 (one way).Īnnounces $25 Senior Citizens fare valid on Saturdays. Inaugurates service to BNA (with eight daily flights) with an introductory fare of $25 to HOU and MDW through March 26. Senior Citizens can fly for $25 one way or $50 roundtrip. Southwest renews its $25 Senior Citizens program through May 22, 1986. Good between January 20 and February 13, 1986. The offer is good between January 20 and February 13, 1986.Īnnounces unrestricted $25 fare between PHX and LAX or ONT. Southwest lowers all long distance fares across its 25 city system to a ceiling of $98 each way (completely unrestricted). The "Fly Now, Pay Less" ticket offer is introduced. Southwest exercises an option with Boeing to purchase three additional -300s for delivery in June 1987. Offer applies to flights departing between 9:00 a.m. Introduced "Incredible Pair Fare," good between January 13 and March 6, offering $10 and $25 (one way) companion fares when one executive class ticket is purchased. Southwest begins Senior Citizen Fares, offering those 65 years of age or older systemwide fares of $25 each way between 9:00 a.m. Lowers fares to $25 Executive Class, one-way, and $15 Pleasure Class, one-way. $13 fare becomes permanent fare between DAL-SAT.įares increase to $28 Executive Class, $15 Pleasure Class. (Southwest becomes the largest distributor in Texas of Chivas, Crown Royal, and Smirnoff for the following two months.) The battle turns out to be the famous $13 Fare War-one of the most widely reported and publicly watched conflicts of aviation history. ![]() Southwest responds by offering Customers the choice of a $13 fare or a free bottle of premium liquor with every full fare ticket ($26). Southwest offers "half-fare" sale to SAT on all flights, $13 one-way, $25 roundtrip.īraniff begins the $13 Fare War offering a $13 fare from DAL to HOU-Southwest's only profitable route. and all day Saturday and Sunday systemwide. "Pleasure Class" fares introduce night half-fare flights, $13 one-way, $25 roundtrip after 6:59 p.m. ![]() Lamar Muse introduces the two-tier fare structure, one of the most important innovations in airline marketing history. Southwest introduces "Executive Class Service" fares with a fare increase and complimentary cocktails. Introduces $10 "night fare" between HOU-DAL.
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